What Is Social Good?

Social good focused on providing some kind of benefit to the general public. In the realm of sustainable eating and living, we’re talking about companies or initiatives that put people and the planet ahead of profit.

Social good is created by organisations with core values based around challenging the status quo. They do things differently because they want to, and because it’s the right thing to do.

There are many charities and an increasing number of social enterprises doing good in the world. The ethos of a social enterprise is less about making money above all else. Instead, they use some or all of their income to support communities, the vulnerable or the environment.

Buying from brands with a strong social mission allows us to support causes that align with our values whilst making the world a better place. By voting with your wallet, you can make a difference and back the change you want to see in the world.

Buy From Brands Doing Good

So who are these brands doing good? They’re an exciting and mixed bag. They include social enterprises, nonprofits and those that do good simply because they can.

How do they do it? Again, there’s a mix of inspiring initiatives. Many give a percentage of profits to charities. Others make or produce food in a better, more environmentally conscious way. Some empower minorities by trading with them or providing employment opportunities.

You don’t need to support a charity or certified B-Corp to do your part. Every small gesture from any socially responsible organisation makes an impact.

Do you know of a small producer or artisan maker that’s supporting a social cause? We’d love to add them to our list of heroes, so let us know!

Community Initiatives

You probably don’t have to look too far to find a social good cause to support. There are lots of local community initiatives that are promoting the sustainability message.

There are food sharing programmes that allow anyone with surplus food to share it to avoid it going to waste. There’s also community allotments encouraging people to grow and share food. Look out for hyperlocal food – food that’s been grown on a rooftop or in a garden that could be within metres of your home.

City farms also promote local, seasonal eating which supports the environment. As do local food markets and festivals.