The Iceland Vegan Range: How Good Is It Really?

Iceland vegan range

We put the Iceland vegan range to the test in this review.

Going vegan or flexitarian is really on trend right now. I’ve noticed a huge increase in meat-substitutes and a massive improvement in the quality of available options.

I like to try out all the new vegan food on the market, and Iceland caught my attention with their No Bull burgers last summer.

The Iceland vegan range Pinterest pin - No Bull burger

The Iceland Vegan Range Taste Test

Recently Iceland brought out a new range of inexpensive vegan foods, but the big question is – are they any good?

My family and I decided to put the Iceland vegan range to the test.

Here’s your review panel for the Iceland vegan taste testing:

  • Me – vegan, busy mum, needs more sleep.
  • Husband – meat-eater, cyclist, suspicious of vegans.
  • Son – meat-eater and typical seven-year-old.
  • Dave – family cat, ex-stray, walking dustbin.

I chose five products from the Iceland vegan range at a total cost of £12.

That’s right – just £12! I have to say I wasn’t expecting much for the price.

Here’s how they all went down in our household:

No Porkies Chorizo Slices – £2.50 for 200g

These are small, soya-based circles that resemble chorizo.

Health and Nutrition

There’s 266 calories in half a bag, lots of salt and no real nutritional value. On the plus side, there’s very little fat and lots of fibre.

Looks and Taste

They looked just like meaty chorizo, but they tasted awful and had a cheap, fake, smoky flavour.


Top marks for convenience. They sat in the freezer and all I had to do was open the bag and heat them up.

Packaging / Waste

A tough plastic bag with no recycling information.

Family Opinion

Both microwaved and pan-fried, this vegan chorizo went down like a concrete boat. My husband ate his chorizo-infused risotto in stony silence.

My son, Max, said they were ‘epically awful’. Even the cat wouldn’t touch them and he’ll eat anything including cold broad beans.

What's your biggest challenge when it comes to sustainability:

No Chick Chicken Strips – £3.50 for 320g

Strips of mock chicken made from soya with added flavouring.

Health and Nutrition

There’s not much in the way of nutrition in these strips.

100g provides 125 calories and 3.1g of fat, but there’s a lot of protein (19g) and 7.5g of fibre.

Looks and Taste

I was expecting square, white lumps, but instead, they looked like strips of dark chicken meat. They tasted like soy sauce and were quite salty.


Very easy. Take them straight out of the freezer and put them into a frying pan, oven tray, or microwave.

Iceland vegan range - No Chick Strips

Packaging / Waste

A tough plastic bag with no recycling information.

Family Opinion

These were a hit with both my husband and son. The only problem was, they made us all very thirsty as the salt content is so high.

Dave the cat became quite excited over the cooking smells.

A good alternative to chicken in everyone’s opinion.

No Chick & No Porkies Paella – £2 for 400g

Iceland’s No Chick Strips and No Porkies Chorizo plus yellow rice, peas, peppers and aubergine.

Health and Nutrition

This paella has 125 calories per 100g but there’s also a whopping 1.1g of salt. The vegetables at least gave it some nutritional value.

Looks and Taste

It’s bright, artificial yellow in colour, really salty, and slightly tingly. It had a strong savoury flavour and the textures were good.


Super simple – take it from the freezer and tip it into a frying pan or microwave it.

Packaging / Waste

A tough plastic bag with no recycling information.

Family Opinion

My husband liked it but needed a pint of water afterwards. Max wasn’t too keen on the rice and the strong flavour.

This paella is OK. I can imagine coming home after a long day and microwaving some because I’m too tired to cook.


No Bull Jalapeno Burgers – £2 for two burgers (226g)

Soya-based burgers with added jalapeno pepper.

Health and Nutrition

There’s no real nutrition in these, just fibre with fat and salt. They’ve used beetroot for a meaty colour which is clever, and there are around 160 calories per burger.

Looks and Taste

There was a huge buzz about Iceland’s No Bull Burger over the summer as vegans and meat eaters raved about them online.

I love them and I’m pleased to say the jalapeno ones were just as good. They have a firm texture and a zingy flavour and will be a family BBQ staple for sure.


They can be cooked from frozen in 16 minutes in the oven or frying pan.

Packaging / Waste

Mostly cardboard outer with no recycling information.

Family Opinion

Everyone loved them. Max likes a bit of spice and really enjoyed the redness as he cut into them.

My husband liked the firmness, tingle and the lack of gristly lumps. These were a big hit all round.

The jalapeno version can be difficult to find, in which case the regular No Bull burgers are just as good.

The winner of the Iceland vegan range - the No Bull burger

No Chick Crispy Coated Fillets – £2 for two fillets (260g)

Two small wheat-based crispy coated fillets.

Health and Nutrition

100g contains 198 calories and 9.5g of fat which seems excessive. But there’s 17g of protein and plenty of fibre.

Looks and Taste

I was hugely disappointed by these boring beige fillets. Iceland says they have a savoury texture, but it was like chewing on fishy cardboard.


I can’t fault them. They last in the freezer, you open the packet and oven bake for 16 minutes.

Packaging / Waste

Cardboard but no recycling information.

Family Opinion

I could see my husband trying not to spit them out before Max had a fair go at his piece. Luckily for him, Max said, “I don’t like it, but I’ll eat it if I have to”. I can’t even repeat what my husband had to say.

These fillets were so appalling that I assumed I’d over-cooked them, but the second helping was just as bad. This is the kind of vegan meat substitute that puts meat eaters off trying more.

I’d recommend you keep your £2 and buy Quorn’s vegan dippers instead.

10 Practical Tips To Help You Eat Less Meat

Grab our PDF guide and reduce the amount of meat you eat.

You’ll find tons of tips to help you cut down on meat, or swap out it out entirely.

So How Has the Iceland Vegan Range Fared?

I get the feeling that the Iceland vegan range was riding high on the success of their excellent No Bull burger.

It’s a shame it feels like they rushed through these other vegan options without tasting them first.

I don’t want to criticise – it’s important we have cheap and easy-to-cook plant-based choices like these. But some of the offerings need less salt and vast taste improvements.

No Porkies Chorizo Slices £2.50 for 200g Awful
No Chick Chicken Strips £3.50 for 320g Good, but a bit salty
No Chick & No Porkies Paella £2 for 400g OK
No Bull Jalapeno Burgers £2 for two burgers (226g) YES!!
No Chick Crispy Coated Fillets £2 for two fillets (260g) Never again

Other Ways to Incorporate Vegan Foods Into Your Diet

Iceland’s vegan range can’t be the basis of a healthy diet. There isn’t enough nutrition and there’s far too much salt. Although this is the same for all processed foods, including meat-based ones.

You can up your vegan game by adding beans, pulses, mushrooms and green veggies to your diet, whilst cutting down on meat. Switch to coconut or soya milk, try vegan cheese and look for egg replacements.

If you don’t want to go fully vegan you can help the planet by buying free range and organic products and at local farmers’ markets.

These will be more expensive, but you can balance things out by going vegan for half of the week. Meat and dairy cost a lot of money, but beans, pulses and veggies cost less.

I think Iceland’s vegan range can help people cut down on animal-based foods without breaking the bank. But their offerings should be viewed as ‘lazy day’ foods rather than a daily food staple.

I’m really pleased that Iceland has started creating plant-based foods. It’s a big step forward and one we need to encourage.

Your move, Marks and Spencer…

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